A fast-growing advanced energy company, specializing in next-generation power and storage technologies, recognized aviation as a promising new market. The sector’s rising demand for cleaner, more efficient energy solutions — from sustainable aviation fuels to hybrid-electric propulsion and advanced ground power systems — created clear opportunities. However, the company had no prior aviation and aerospace experience, limited regulatory knowledge, and no relationships within the ecosystem.
While their energy technology was innovative, the client faced significant barriers:
No Market Knowledge: Little understanding of the aviation industry’s unique technical, regulatory, and cultural environment.
Certification Complexity: Unfamiliar with FAA/EASA standards and safety-critical approval processes.
Ecosystem Barriers: No established brand recognition or network within aircraft manufacturers, airlines, airports, OEMs, or aviation training organizations.
Strategic Fit: Uncertainty about where their technology could deliver the most impact and value in aviation.
– Industry Education: Delivered targeted briefings on the aviation value chain, certification pathways, and key industry players.
– Market Intelligence: Identified entry points in ground operations, recycling, power generation, and regional aviation where the client’s technology aligned with unmet needs.
– Regulatory Navigation: Mapped potential FAA/EASA certification requirements and recommended early engagement strategies with regulators.
– Partnership Development: Introduced the client to applicable aerospace companies, airport managers, maintenance organizations, and aviation innovation clusters to establish their presence and credibility.
– Go-to-Market Strategy: Designed a phased roadmap to pilot projects, demonstrations, and strategic partnerships, building traction while mitigating risk.
Our combination of deep U.S. aerospace and defense knowledge, hands-on regulatory guidance, and direct relationship building allowed the client to skip months — if not years — of trial and error.
